Role Profile: Brand Educator / Cannabis Consumer Educator
Location: New York State (NYC, Long Island, Westchester, Hudson Valley, Albany, Syracuse, Rochester, Buffalo)
Pay: $93 for a 3-hour shift
Work Schedule: Primarily Thursdays, Fridays, and Saturdays (evenings) – typically 2-3 shifts per week with the possibility of additional shifts.
About Us:
Highly Elevate is New York's leading cannabis marketing agency, specializing in immersive promotional activations and consumer education. We are a dynamic, NYC-based experiential marketing agency with a passion for building cannabis brands across the state. We pride ourselves on creating engaging experiences that connect brands with consumers in authentic and memorable ways.
As a Brand Educator at Highly Elevate, you will play a crucial role in educating consumers about cannabis products and creating exciting, interactive retail experiences. This role will give you the opportunity to work across a variety of locations, from dispensaries to large-scale consumer events, helping customers navigate the world of cannabis with confidence and enthusiasm.
Key Responsibilities:
• In-store Activation & Product Education: Engage with customers in retail settings by demonstrating products, answering questions, and providing information on product features, benefits, and usage.
• Storytelling & Brand Representation: Bring our client’s brands to life by sharing engaging, educational stories and insights that resonate with consumers.
• Consumer Engagement: Build rapport and trust with consumers, offering personalized recommendations that align with their needs.
• Sales Support: Persuade consumers to try products by effectively communicating their unique qualities and benefits.
• Team Collaboration: Work closely with other brand ambassadors and managers to ensure seamless execution of campaigns and activations.
• Compliance & Legal Accountability: Ensure all interactions and marketing practices align with NY state regulations and our client's compliance guidelines.
Key Qualifications:
• Passion for Cannabis: A genuine interest in cannabis, especially the flower.
• Strong Storyteller: Ability to captivate audiences through engaging narratives that educate and entertain.
• Retail Experience: Experience in retail, hospitality, or consumer-facing roles is a plus.
• Communication Skills: Strong verbal and written communication skills, with the ability to engage diverse audiences.
• Customer-Focused: Enjoy interacting with people and creating positive experiences.
• Dependable: Reliable transportation and a valid NYS driver’s license are required.
• Flexible Availability: Must be available for evening and weekend shifts, especially Thursdays, Fridays, and Saturdays.
• Professionalism & Compliance: Knowledge of cannabis laws and regulations in New York, with an emphasis on ensuring all interactions meet legal and marketing code standards.
Why Join Us?
• Competitive Pay: Earn $93 per 3-hour shift with the potential for more shifts based on availability.
• Exciting Work Environment: Join a dynamic team at the forefront of the cannabis marketing industry.
• Opportunity for Growth: Potential to take on more shifts and increase your role in the industry as we expand.
• Inclusive Culture: Highly Elevate is proud to be an Equal Opportunity Employer. We are committed to diversity and welcome applications from all qualified individuals.
If you’re passionate about cannabis, love storytelling, and want to be a part of an exciting, growing industry, we want to hear from you. Apply today to become a Brand Educator with Highly Elevate!
About Us
At Highly are igniting brands to get lit Elevate we Our mission at Highly elevate is to transform engagement by providing a forward-thinking, dynamic, and collaborative approach that sets the industry standard for growth and execution in New York.
