We're looking for a smart, creative, big-hearted, self-directed, hard-working, responsible, flexible, and detail-oriented individual to lead our marketing and communications efforts! In this role, you will be responsible for developing and leading League of Kitchens’ marketing and communications strategy, using creativity and ingenuity to help share League of Kitchens with the world.
Work will be predominantly done remotely with weekly video meeting check-ins with the League of Kitchens CEO. That said, we are looking to hire someone based in NYC so they can be present at in-person meetings and events, and help gather content at our in-person workshops and during scheduled visits to our instructors’ homes.
Why Work with Us?
- Flexible Work Hours: Ability to set your own schedule and work remotely.
- Creative Freedom: With a small, adaptable team, you’re encouraged to experiment creatively and to bring new ideas to the table!
- Unique and Inspiring Community: You’ll have the opportunity to work closely with all of our incredible instructors–amazing immigrant women from around the world–andto learn from their rich stories and experiences.
- Supportive Team Environment: Work closely with a creative, supportive, and fun team of folks who love all things food.
- Work That Matters: Be part of a team working to build cross-cultural connection and to uplift the importance of immigrant women in our community.
- So Much Good Food: From filming workshops to attending group meetings, enjoy near endless access to the delicious food League of Kitchens is known for.
Responsibilities:
Content Creation & Management: Develop, curate, and manage engaging content across Instagram, Facebook, and email marketing. Capitalize on trends and bring your own creativity to the table to tell the story of League of Kitchens and to engage returning and potential customers with our work! This includes writing, graphic design, photography, and videography to help capture the essence of League of Kitchens.
Strategy & Growth: Identify key ways to position League of Kitchens online through social media and beyond. Implement current best practices for social media and email marketing while always looking for ways to grow and expand our reach. This also includes researching and implementing other platforms for League of Kitchens to use for marketing, such as TikTok and LinkedIn.
Engagement: Monitor, respond to, and engage with followers, fostering a sense of community, and building and strengthening relationships with our audience. Reshare posts about our workshops over the weekend as-needed.
Outreach: Connect with influencers and media to build relationships and identify opportunities for collaboration. Stay plugged into the food world to identify strategic partnerships and connections.
Analytics & Reporting: Track, analyze, and report on data trends to assess the effectiveness of social media and email marketing efforts and make data-driven decisions.
Who We’re Looking For:
Experience: You have experience working in a marketing, communications, and/or content strategy role. You have professionally created and managed social media and email marketing for at least one company or organization. You also have experience with community management and are passionate about using social media to build an engaged community.
Knowledge: You have a strong understanding of all the major social media platforms and how to use them in different, strategic ways. You stay up to date on new developments and best practices in social media and email marketing.
Skills: Strong content creation skills, including writing, graphic design, and basic photography and video editing. Proficiency in social media management tools, email marketing platforms, and analytics platforms. You know how to interpret social media analytics and how to use these numbers to strengthen our presence and our impact.
Creativity: Ability to develop creative, engaging content that resonates with diverse audiences and amplifies the League of Kitchens voice.
Strategic Thinking: Experience in developing and executing social media strategies that drive results.
Communication: Excellent written and verbal communication skills, with the ability to convey the League of Kitchen message effectively across platforms. You connect easily with people from different backgrounds and cultures.
Self-Starter: Ability to work independently, manage multiple tasks, and meet deadlines in a remote work environment. You take initiative and go the extra mile. You’re good at prioritizing and organizing workflow, and juggling multiple tasks.
Detail-Oriented: You’re super organized, dependable, thorough, and detail-oriented. You enjoy both big picture strategic thinking and the nitty gritty details of execution.
Industry Knowledge: You're deeply immersed in food media--you read all the food magazines and websites, and you follow tons of food publications, food writers, and tastemakers on instagram and TikTok. You have a passion for food, cooking, and learning about different cultures. You’re an omnivorous and adventurous eater. You’re excited to try everything. (You need to be able to cook and eat all our menus.)
Beginner’s Mindset: Team spirit, willingness to grow, adapt, and change with evolving pace and environment. You’re flexible and adaptive and have a great sense of humor. We strive to create a culture of positivity, curiosity, and learning.
Mission-Aligned: You’re excited about using food and cooking as a way to build cross-cultural connection and understanding, and you’re passionate about promoting the contributions that immigrants make to our culture and society.
Hours: 40-60 hours/month (~10-15 hours/week).
Must have some availability during business hours and on weekends. (Hours can change from week to week.) Must be available to respond to social media everyday, including on weekends (our classes are on weekends, so students share from their classes on the weekends). Must have at least one hour of work availability on every weekday.
Pay: $25/hr (this includes getting paid to take our cooking classes to create content). You will be a part-time employee, but you will send an invoice each month with your actual hours worked.(After 1 year, we will raise the rate by $2 to $27/hr. Each year after, we will raise the rate by $1/hr.)
Location: You will work remotely with weekly video meeting check-ins with the LoK Founder/CEO. We prefer individuals who are based in NYC so that they can attend in-person meetings and events.
Start Date: November 15th
About Us
The League of Kitchens is a culinary dream-team of women from around the world who will welcome you into their homes, teach you their family recipes, and inspire you with their personal stories. We offer culturally immersive cooking classes in New York City and online, and are publishing our first cookbook on November 12, 2024!
We are a WOC-owned business. We opened in NYC in 2014, currently have 14 instructors from all over the world, and we have taught thousands of students from the U.S. and abroad. Through this experience, we seek to build cross-cultural connection and understanding, and to increase access to traditional cooking knowledge.
The League of Kitchens has been featured in the New York Times, the Wall Street Journal, the Late Show with Stephen Colbert, Oprah Magazine, the Chew, Tasting Table, Saveur, The Splendid Table, and Time Out New York, among others. Saveur called our online classes “The multi-cultural cooking school you've been waiting for.”
