JOB SUMMARY
We are seeking a creative and passionate Social Media Associate to amplify the voice of our tattoo brand and connect with our community online. In this role, you will showcase our new tattoo glide, promote our artists and services, and engage with our clients to grow and strengthen our brand.
KEY RESPONSIBILITIES
+ Execute a social media strategy tailored to the tattoo industry.
+ Capture behind-the-scenes moments, artist highlights, and finished tattoos through photos and videos.
+ Capture content showing the uses for our tattoo glide.
+ In collaboration with management, write compelling captions that tell the story of our studio and its artists.
+ Maintain a posting schedule to ensure consistency across platforms such as Instagram, TikTok, Facebook, and Pinterest.
Community Engagement
+ Respond to comments, messages, and inquiries professionally and promptly.
+ Build relationships with followers, clients, and the broader tattoo community.
Performance Analysis
+ Track social media metrics, including engagement, follower growth, and bookings generated.
+ Provide insights to refine strategies and improve performance.
Trend Monitoring
+ Stay updated on social media and tattoo industry trends, tattoo styles, and hashtags.
+ Suggest creative and innovative campaigns to elevate the studio's online presence.
Collaboration
+ Work closely with tattoo artists to highlight their unique styles and personalities.
+ Coordinate with photographers, videographers, and designers for polished content when needed.
+ Assist with promotions, events, or collaborations with other local businesses or influencers.
QUALIFICATIONS
+ 1-2 years managing social media accounts, preferably in a creative industry.
+ Strong understanding of visual platforms like Instagram and TikTok.
+ Proficiency with tools like Canva, Adobe Creative Suite, or similar for basic design.
+ Experience with social media scheduling and analytics tools (e.g., Later, Hootsuite) a plus.
+ Basic photography and video editing skills preferred.
Key Competencies
+ Passion for tattoo art and culture a plus.
+ Creativity with an eye for detail.
+ Ability to work independently and collaboratively.
+ Strong communication skills and a friendly, approachable online tone.
This is a part-time, hourly position to be paid on W2.
Macondo is a tattoo studio and art collective based in Brooklyn. In 2024 we launched a tattoo salve under the name Macondo Supply.